LIT is a ready to wear clothing label based in Jaipur, India. The story behind the label is about a girl (Litika Lalwani, Founder of LIT), who had the desire to always be the limelight of the room. Whether with her choice of clothing pieces or the uniqueness in styling them off or even sometimes by wearing a blue lip color. Her simple funda was pulling of those colors or silhouette which most of the people don’t have confidence of.
Whether with her choice of clothing pieces or the uniqueness in styling those pieces or even sometimes by wearing a Blue lip shade. According to her it gave her a feeling of a celeb in the room.
LIT is the medium for her to give this LIT feeling to the people who love to standout and want to try everything they find cool to them, as life is too short to wear simple and boring stuff.
LIT cheers up to the feeling of you, looking in the mirror and saying yourself
“wow you are the world, darling!!!”
Another aspect on which the founder believes in is that “there is the same candle burning inside every single thing” in this cosmos, and that is why the brand tries to run at the path of sustainability. With the help of this platform she would like to connect with the people who know the value of this burning candle inside us and seek the right way to live this ultimate gift of life!
Making you feel your LIT (inside-out) is what the brand is here for.